Effective Website Maintenance This case study is a great example of the importance that can be attributed to effective website maintenance. First of all, the search engines place a higher value on websites where the site owners update their content on a regular basis.  Why?  Competition is fierce among the search engines with each striving to be the best, most popular search engine.  To accomplish this, the search engines need the most current and relevant search results or no one will use their service.  Obtaining the most current content dictates that the search engines look for websites that regularly update as a source for this current content.  If your website is static and stagnant, then the search engines will begin to lower the frequency that they re-index your website which can also mean lower search engine rankings. Secondly, with each website update, you must focus attention on improving the keywords used in the page title, body copy, and META tags.  Your overall coding must also be reviewed to ensure that your website will function properly within the various internet browsers and operating systems. Effective website maintenance will cover all of the above or it isn't "effective". Tabor Hill Winery & Restaurant has had more than 4 completely different websites since their web presence was launched in 1996.  With each change, it was an improvement on the previous site ... with updates to the content, images, coding, etc.  In addition, Tabor Hill also makes weekly (if not daily) updates to their web page body text.  This has increased Tabor Hill's "PageRank" from "0" to a "5" (out of a possible 10) and their daily "PageViews" from "0" to highs exceeding "1,200".  What does this translate into for Tabor Hill?  More visits, more customers, and more sales! Lighthouse Colorprint took over the management of the Tabor Hill website in September 1999.  We replaced the company that created the first version of the site ... and the results have been improving for Tabor Hill ever since! To quote Tabor Hill ... Just took a look at our new website ... Looks Great! Your new design downloaded much faster than the other company that managed our website.  In fact, the new design loaded in just seconds. Terrific job! Put Lighthouse Colorprint to work for you!  Please contact us for additional information. Website Design  |  Full Color Printing  |  Standard Printing  |  Home Page  |  Contact Us